Together,
we can build better.

2024 Field Report

Electrifying match adds to unforgettable experience for lucky few

Once in a lifetime experience for Malaysian children as they get up close and personal with ASEAN stars

The magnificent Bukit Jalil National Stadium was once again the setting for the ASEAN Mitsubishi Electric Cup™ 2024 with Malaysia hosting two home games against Timor Leste and Singapore.

As the Title Partner of the tournament, Mitsubishi Electric set up a photo booth for fans to enhance their match-going experience and also set up an Augmented-Reality game for the fans to enjoy.

On top of that, Mitsubishi Electric also worked to give back to the community through football activities including inviting local children to be part of the Player Escort Kids Programme for the Malaysia v Timor Leste match on December 11.

It was an experience to cherish for the children as they were led out by the players of both teams for the march-in prior to the big kick-off with one of the children Arshad Haizad feeling proud of the opportunity, “Happy because I have never met Malaysian players before and it was a proud moment when we all sang the national anthem together.”

Another of the player escorts, Aisyah Sofea was in awe of the players and the interaction with them, “This is my first experience doing this player escort and it was fun. The players were nice to us, guiding us on what to do and told us to enjoy the moment.”

The children and fans at the stadium were treated to an electric match with five goals as Malaysia secured a narrow 3-2 win over Laos.

Mitsubishi Electric is the Title Partner of AFF Mitsubishi Electric Cup™ 2022 and 2024, believing the power of football to make children dream big and hence contribute to realize the vibrant and sustainable society in Southeast Asia.

Together, we can build better.

Related article