Global
Global
Mitsubishi Electric Group will continue its partnership with the ASEAN Football Federation (AFF) as the title partner of the ASEAN Mitsubishi Electric CupTM 2024. The 15th edition of the biennial competition will be launched from November 23 to December 21, 2024, and 11 ASEAN national teams will compete to win the championship title. Mitsubishi Electric have been a title partner of the ASEAN Championship since 2022.
Mitsubishi Electric Group will commit to the following goals through this sponsorship:
The AFF Mitsubishi Electric CupTM was with over 480,000 spectators and over 438 million viewers on television and digital streaming platforms in 2022, making it one of the largest sporting events in Southeast Asia. By sponsoring this renowned international football tournament, Mitsubishi Electric Group aims to make societies in the region vibrant and sustainable.
Mitsubishi Electric Group contributes to society through sports by sponsoring domestic and international sporting events, as well as owning several sporting teams, including basketball and tennis teams.
As an integrated electronics and electrical manufacturer, Mitsubishi Electric aims to expand its business within the fast-growing Southeast Asia region, as well as contribute to the further development of the region by providing a wide range of products and services such as air conditioning systems, home appliances, building solutions and factory automation systems, as well as systems for transportation and water treatment.
The sponsorship slogan “Together we can build better” expresses Mitsubishi Electric’s desire to contribute to the development of Southeast Asia as a team by combining a variety of products and solutions and working together with clients. It is just same as the players, tournament staff, and supporters all work together to make the sports tournament a success.
Mr. Takato Abe said, “We are addressing social challenges through our business and contributing to a fulfilling life and a vibrant society through activities regarding culture, arts and sports. We hope our sponsorship will help to build a brighter future of Southeast Asia community through not only the tournament itself but also CSR programs which will be more expanded than last tournament.”
Mr. Kunihiko Seki said “As the Title Partner of the ASEAN Mitsubishi Electric CupTM 2024, we would like to build further bonds with the people in Southeast Asia by having various interactive CSR approaches like Football Clinic to make positive impact together with the partnership with ASEAN Football Federation. These bonds include not only with our valued customers and business partners but also among our employees. Such initiatives will empower brand love, in parallel with our ceaseless dedication by business and services to the region. For we believe that bringing all the efforts together is a key for realizing the sustainable and vibrant society in the spirit of ‘together, we can build better’. This strategy supports not only ASEAN Mitsubishi Electric Cup but also various other events regarding sports, culture, and arts. For example, Mitsubishi Electric Kang Yong Watana has been partnering with Thai Famous Singer Mr. Nont as brand ambassador to offer vitality to Thai people by the power of music at the same time introducing our air conditioners and refrigerators to provide quality comforts in Thailand.
The ASEAN Mitsubishi Electric CupTM is one of the most prestigious and popular bi-annual sporting event in ASEAN, featuring 11 National ‘A’ teams - Thailand, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Timor-Leste, Philippines, Singapore, and Vietnam. This is the 2nd consecutive season that Mitsubishi Electric is on board as title partner of this tournament. The AFF Championship has only saw 4 winning teams taking the title over the history of the tournament with Thailand winning a record 7 titles, Singapore with 4 titles, Vietnam 2, and Malaysia 1.
