HQ Monthly Advertising Highlights (Sep, 2011)
Corporate Communication Activities
Corporate advertisement (newspaper) series: "Ashitae-tekuteku" (steadily toward tomorrow)
Overview
- For visual impact, we secured a space occupying the bottom one-third of a two-page spread in the Nikkei Shimbun for the first time.
- The series features comical expressions to attract readers' attention and convey Mitsubishi Electric's dedication to constantly produce new technologies, in a friendly and easy-to-understand manner.
Series No.1 "Comprehensive version"
Series No.2 "SOLARBIRD space-based solar power generation system version"
Series No. 3 "Shinkansen regeneration brake version"
Series No. 4 "SiC power semiconductor version"
Content
- 1)
Series No.1 (comprehensive version)
At Mitsubishi Electric, each and every employee faces their respective challenges head-on to continue producing technologies that are a step or more ahead of present needs. This commitment and dedication are expressed by featuring products in growth strategy areas and employees associated with those products. - 2)
Series No. 2 (SOLARBIRD space-based solar power generation system version)
As a leading company in space development, this series features the SOLARBIRD Project, which represents Mitsubishi Electric's vision of a space-based solar power generation system. It introduces Mitsubishi Electric's technologies that realize an advanced environment in a style resembling a four-frame cartoon. - 3)
Series No. 3 (Shinkansen regeneration brake version)
This series features Shinkansen regeneration brakes, an environmental technology based on Mitsubishi Electric's expertise in the social infrastructure field, to introduce Mitsubishi Electric's technologies that realize an advanced society. - 4)
Series No. 4 (SiC power semiconductor version)
This series features Mitsubishi Electric's strong expertise in the new technology of SiC power semiconductors to introduce Mitsubishi Electric's technologies that realize advanced energy conservation.
Media/Date
- Nikkei Shimbun, national morning edition
Series No.1: August 17 (Wed.), full page, color
Series No.2: August 18 (Thu.), 5 rows spanning a two-page spread, color
Series No.3: August 21 (Sun.), 5 rows spanning a two-page spread, color
Series No.4: August 22 (Mon.), 5 rows spanning a two-page spread, color
B-to-B Communication Activities
Participation in MF-Tokyo 2011/Metal Forming & Fabricating Fair
Mitsubishi Electric and Murata Machinery Ltd., a leading manufacturer of fabricating machines, jointly participated in the largest fair held biannually in the sheet-metal processing industry. The two companies' brands were symbolically displayed within a simple combined booth layout to give a strong impression of the collaboration. As a result, the booth was a conspicuous presence on the exhibition floor. Mitsubishi Electric displayed its laser processing machines in its first participation in the event. The Factory Automation Systems Group undertook the event, supported by the Corporate Advertising Division in the planning and operations.
- Dates:
- August 3 (Wed.) – 6 (Sat.)
- Venue:
- Tokyo Big Sight
- Area:
- 378m2 (42 units) *Total area of 756m2 (84 units) in combination with Murata Machinery)
- Visitors:
- 29,520 total to the fair; 5,042 to the Mitsubishi Electric booth
The Mitsubishi Electric booth at MF-Tokyo 2011/Metal Forming & Fabricating Fair
Cosmic College 2011
As part of company PR policies in the space business, Mitsubishi Electric provided cooperation in the implementation of Cosmic College: Discovery Kids Science Experiment Museum, an event that is co-hosted by Discovery Japan, Inc. and Japan Aerospace Exploration Agency (JAXA). Beginning in Kitakyushu on August 7, the event was held in seven areas throughout Japan with the attendance of students in the third to sixth grades. The Corporate Advertising Division and Space Systems Division took the initiative with the cooperation of regional branch offices.
Kitakyushu
- Date:
- August 7 (Sun.)
- Venue:
- Kitakyushu Children's Cultural Center
- Participation:
- 203 students in 62 groups
Sapporo
- Date:
- August 21 (Sun.)
- Venue:
- Hokkaido University
- Participation:
- 170 students in 67 groups
Kyoto
- Date:
- August 28 (Sun.)
- Venue:
- Kyoto University
- Participation:
- 453 students in 157 groups
Tokyo/Waseda University (Sept. 4), Sendai/Tohoku University (Sept. 24), Hiroshima/Hiroshima University (date to be announced), Nagoya/Nagoya University (date to be announced)
Mitsubishi Electric Present Space Kids' Platform
Mitsubishi Electric provided special cooperation in an event that gave children an opportunity to interact with astronaut Satoshi Furukawa. The event was held by Young Astronauts–Japan (YAC) to promote children's interest in outer space. Children selected through open invitation assembled in three venues in Tokyo, Sendai, and Nagoya, to view various items on display, participate in activities, and hold an exchange with astronaut Satoshi Furukawa who currently resides long-term in the International Space Station (ISS). At the Tokyo venue, Chuya Koyama, author of the popular cartoon magazine Uchu Kyodai, participated as the leader of the group of children.
- Date:
- August 30 (Tue.)
- Venues:
- National Museum of Emerging Science and Innovation (Miraikan) (Tokyo)
Sendai Science Museum (Sendai)
Nagoya Science Museum (Nagoya) - Participants:
- Tokyo = 68 children in 68 groups
Sendai = 98 children in 49 groups
Nagoya = 89 children in 43 groups
Tokyo
Sendai
Nagoya
B-to-C Communication Activities
LED light business advertisement: Installation example series No.1 "Shibuya Hikarie"
To increase public awareness and promote sales of the Mitsubishi Electric Group's LED light business, we launched an advertisement series that introduce installation examples of Mitsubishi Electric LED lights. The first in the series introduces Shibuya Hikarie, a landmark complex slated to open next spring in Shibuya. In addition to an office area, it will also have commercial and cultural facilities, including a large music theater. From its designing and planning stages, various measures for reducing environmental load have been proposed and implemented, including the use of Mitsubishi Electric's high energy-saving LED lighting equipment. The advertisement spotlights Mitsubishi Electric's contribution to the complex.
Overview
- An image of Shibuya Hikarie is featured as the main visual to give impact to the fact that Mitsubishi Electric's products will be incorporated in what will be Shibuya's new landmark building.
- The catchphrase, "43% reduction in electricity consumption. Strengthen energy-saving measures with Mitsubishi Electric's LED lights," combined with estimated values of energy-saving effect in Shibuya Hikarie directly communicate the high energy performance of Mitsubishi Electric's LED products.
Media/Date
Nikkei Shimbun, August 3 (Wed.), full page, color
- *
- A series of five advertisements will be run in Nikkei Shimbun during fiscal 2011. They will introduce major installation examples of Mitsubishi Electric’s LED lighting equipment to communicate the benefits and advantages of Mitsubishi Electric products.
LED light business advertisement: Installation example series No.1 "Shibuya Hikarie"
Website Activities
Major upgrade of Mitsubishi Electric's official website
Mitsubishi Electric's official website has undergone a major upgrade as shown below during the summer holiday from August 13 to 14, with the aim of increasing corporate value, strengthening global responses, and enhancing reliability and availability.
-
1)
Upgrading of the site's network devices and modification of the network structure
- The network's devices and structure were upgraded and modified to ensure full duplication and redundancy to enhance fault tolerance and reliability.
- Circuits on the Internet and Intranet sides were duplicated to enhance the fault tolerance and reliability of the circuits.
-
2)
Expansion of functions of the site's common foundation and strengthening of security measures
- Global membership registration was made possible by providing members-only sites in multiple languages and expanding the scope of user information.
- The functions of the seminar registration system were strengthened (multiple selection of sessions, input assistance (automation), etc.).
- The program was reviewed to strengthen security.
To minimize the cost of network construction and the time affected by the construction, the above upgrades were implemented without using an alternate server. For this reason, there was a window of time during which the site could not be accessed due to the switching of circuits, but that only lasted for about 40 minutes, from 2:00 to 2:40 a.m., within the entire time spent for upgrading (Aug. 14 2:00 to 6:30 a.m.).
