HQ Monthly Advertising Highlights (Aug, 2011)
Corporate Communication Activities
Corporate advertisement "Large-scale OLED display"
Corporate advertisement "Large-scale OLED display"
Overview
- The ad visual depicts children looking up at the globe projected on the Geo-Cosmos, to convey the Geo-Cosmos concept that viewing the Earth anew is important to the future of the planet, and to emphasize the beautiful realistic images that makes it possible for us to view the Earth the way it really looks.
Media/Date
- Yomiuri Shimbun July 10 (Sunday) national morning edition; two-page color spread
Opening of a new "Vietnam Site" in the Asia-Pacific Portal
The Asia-Pacific Portal was launched in December 2008 for the purpose of supporting business (creation of new business opportunities) in the Asia-Pacific region. For two-and-a-half years, the site has helped garner numerous business opportunities in the form of inquiries from customers, and has played an important role in ensuring those customer contacts reach the appropriate sales representatives in sales companies within the region.
Also during this time, an India Site was launched to coincide with the establishment of Mitsubishi Electric India (MEI), and mini-sites for countries other than India (an additional 12 countries) were also sequentially launched, to strengthen the site's regional business support function.
Following these developments, we have newly launched a Vietnam Site (language: Vietnamese & English) in conjunction with the establishment of Mitsubishi Electric Vietnam (MEVN), to further contribute to expanding Mitsubishi Electric's businesses in the Asia-Pacific region.
B-to-B Communication Activities
Space business PR (tie-up advertisement)
To increase public recognition that Mitsubishi Electric is a developer and manufacturer of satellites, we ran a tie-up advertisement with Newton, a magazine widely recognized as a reliable source of information on outer space, and also with a special issue of the popular cartoon magazine Uchu Kyodai (space brothers).
Tie-up advertisement in a special issue of Uchu Kyodai
Media
- Special issue of Uchu Kyodai titled "We Are Uchu Kyodai Vol. 3" (Kodansha, published June 23)
Overview
- Characters that appear in the Uchu Kyodai cartoon were used to introduce the superior reliability of Mitsubishi Electric's satellites in an easy-to-understand manner.
Tie-up advertisement in the August issue of Newton
Media
- Newton August issue (Newton Press, published June 25)
Overview
- The advertisement featured the lineup and performance of Mitsubishi Electric satellites that are based on the DS2000 common platform, one of Mitsubishi Electric's proud achievements in the space sector, and their presence in the global market. This particular issue of Newton was the 30th anniversary issue of the magazine.
B-to-C Communication Activities
Newspaper advertorial for promotion of energy conservation and renewal of home appliances
As part of the home appliance renewal campaign launched in June, we ran an air-conditioner and refrigerator joint advertorial in the July 22 national morning edition of Yomiuri Shimbun and the July 28 national morning edition of Mainichi Shimbun.
Advertorial on energy conservation and home appliance renewal promotion in the July 29 edition of Mainichi Shimbun
Advertorial on energy conservation and home appliance renewal promotion in the July 22 edition of Yomiuri Shimbun
The advertorials aimed to motivate consumer purchasing desire by communicating the message that consumers can help save electricity by replacing their air conditioner, which accounts for roughly half, and their refrigerator, which accounts for one-fourth, of total electricity usage in the home during the summer, as conveyed in Mitsubishi Electric commercials. The advertorials also provided specific information on the amount of electricity that using Mitsubishi Electric products can save.
In the Mainichi Shimbun version, we were able to promote Mitsubishi Electric products in a highly visible manner by combining our advertisement with a special article on energy conservation written by the newspaper.
