To address energy-saving needs in the wake of the recent earthquake disaster, we have created and launched a new TV commercial on April 16 to promote energy-efficient home appliance use by general consumers. As wise ways of using electricity, the commercial provides pointers on how to reduce electricity consumption by air conditioners, refrigerators, and TV for the greatest energy-saving effect. It uses mascots "Uni" and "Eco" to give the commercial a friendly touch and keep it from becoming too serious, as well as to differentiate it from the commercials of other companies. In conjunction with the commercial, we have posted "wise ways of using electricity" for a total of eleven home appliances on Mitsubishi Electric's official website. We are also planning PR activities that would promote awareness of the unique energy-saving functions of Mitsubishi Electric products and would lead to their increased sales.

Mitsubishi Electric official website, "Wise ways of using electricity" (Japanese Site):

http://www.mitsubishielectric.co.jp/support/info/setsuden.html

TV commercial for raising awareness of energy-efficient home appliance use

The period up to the end of the Eco-point campaign at the end of March saw a large increase in the sales of digital terrestrial TVs, but we focused on the next peak period until the termination of analog broadcasting at the end of July and produced a new commercial that specifically promotes the replacement of digital terrestrial TVs. We emphasized the advantage of the REAL brand of TVs as an "all-in-one" HDTV that eliminates the need to repurchase the TV and Blu-ray disc or other recording device separately.

The commercial communicates the simple message that "REAL is all you need" to replace an existing TV and various peripheral devices and to tune into digital terrestrial broadcasts, and captures viewers' hearts with children's cute expressions. It will begin broadcasting on May 21, during programs sponsored by Mitsubishi Electric.

TV commercial for the REAL brand (BHR500 Series) LCD TVs

We revised the design guidelines for Mitsubishi Electric's official websites (ver. 3.5 ⇒ 3.6). The document can be downloaded in PDF format from the site of the Web Committee** under the Intranet Advertising Division.

The guidelines provide a reference for creating and renewing Mitsubishi Electric's official websites in Japan, and aim to achieve the following.

1. 1.

   Offer enhanced usability to site browsers

2. 2.

   Maintain the Mitsubishi Electric Group's brand image

3. 3.

   Maintain uniformity of expression and quality without depending on the know-how and skills of production staff

4. 4.

   Ensure unvaried appearance under most environments normally used to browse the sites

5. 5.

   Communicate proper information at all times

The revision was made with a focus on the following main objectives.

• To replace images used in Mitsubishi Electric websites with new images
• To incorporate the latest information about operating systems, browsers, plug-ins, and other browsing environments
• To comply with the JIS standard for web accessibility that was officially announced in August 2010 In regard to compliance with the JIS standard for web accessibility, we covered all aspects of Class A accessibility, the most basic level of the three levels of accessibility stipulated by JIS (A, AA and AAA)

*

JIS for web accessibility: JIS X 8341-3:2010 "Guidelines for older persons and persons with disabilities
— Information and communications equipment, software and services — Part 3: Web content"

**

Web Committee: http://www-t2.web.melco.co.jp/committee/

Cover of the design guidelines

(Sample content) Browsing environment

(Sample content) Color scheme (specify JIS class)